Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Businesses leverage digital channels such as search engines (paid and organic), social media, email, and other websites to connect with current and prospective customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
With millions of people surfing the web daily, digital marketing can help you cut through the clutter and jump-start your website and your business. It is all about visibility. As the digital landscape continues to evolve and more and more businesses are competing for your potential customers, it’s become increasingly important to integrate a digital marketing strategy into your business plans. Driving potential customers to your website through inbound marketing – including organic search (SEO), paid advertising (PPC), content marketing, social, email – can make your online presence one of your best marketing channels. At Bound By, our team of digital marketing strategists will work with you to develop a digital marketing solution to obtain more clients, improve customer retention and help build success within your industry.
Through highly targeted shopping campaigns, Bound By was able to help grow a local e-commerce business’ online revenue from Google Ads by more than 300% YoY ($550k vs. $130k). In the same period, we were able to improve organic rankings by more than 60% which drove a 63% increase in revenue from organic search ($1.78m vs. $1.1m).
Through SEO & Google Ads, Bound By was able to help a local real estate & technology company increase their total lead volume by 80% YoY (900 vs. 500).
Within 6 months of kicking off our SEO & Google Ads engagement, Bound By was able to increase total lead volume for a local landscaping company by more than 150% – growing organic traffic by more than 90% during that time.
Did you know that 93 percent of online experiences begin with a search engine? Our SEO services are designed to ensure your potential clients find you and the products or services you offer. Whether you’re a local service provider or a global brand, we can help develop an SEO strategy fit for your business.
Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, a paid campaign can help. Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store. You only pay when someone clicks your ad.
With nearly 42 percent of Americans indicating it’s important that the institutions they engage with have a strong social media presence, it’s time to get on the bandwagon. Whether you’re a local plumber or a large e-commerce provider, social media offers a tremendous opportunity to engage with your customers and increase brand awareness, loyalty, and move the needle on your bottom line. Our social media services range from simple profile setups to full-scale paid advertising campaigns on Facebook, Instagram, and LinkedIn. We also can help you post updates and monitor pages.
Email marketing is one of the most fruitful digital channels to reach your audience. Email marketing has an average return on investment of $38 for each $1 spent (that’s a 3800 percent return.). With email marketing, your business can create deeper relationships and build brand awareness with a wider audience at a fraction of the cost of traditional media – all without the overhead of print costs or advertising fees. We offer a free consultation and can discuss the best plan of action based on your individual business needs.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Generally, the goal is to use the content to drive organic website traffic, increase lead generation, and ultimately, to drive profitable customer action. From keyword-driven blog posts to infographics and videos, we can help steer the ship of your content marketing strategy.