Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform. Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.